Is Goodloading an intuitive program to use?

Let’s not be afraid to say that with the rise of automation, AI agents, and integration of multiple solutions in one ecosystem, UX will become less and less important. But if Amazon, with its archaic appearance, entered the market now, it would remain a niche bookstore. The entry threshold, ease of navigation, avoidance of unnecessary clicks and incomprehensible commands bring us dozens of new customers every month without the need to hire a sales representative.

TLDR: Yes, we tested the User Experience with people who do not have any logistics knowledge.

A key moment in the history of Goodloading’s development was the new version we launched in 2023. We realized that the core of the program is the 3D visualization of loading.

The latest simulator offers dozens of new features that did not compromise the intuitive use known from the previous, much less capable version. We began work on the new version by hiring an expert in interface design and 3D processing software.

From the very beginning, our goal was to create a loading planning tool that breaks the entry barrier and is no longer reserved just for advanced specialists. We wanted Goodloading to be as easy to use as building blocks. This is not a coincidence, but the result of a methodical approach to UX design, including the use of expert knowledge in the field of 3D visualization.

Experiment instead of advertising: Tests at universities

The most important proof that Goodloading has an exceptionally low entry threshold are the results of our validation tests:

• The target group consisted of students – individuals who were seeing our software for the first time and had no knowledge of load optimization issues or the “knapsack problem” (meaning the optimal arrangement of goods).
• Task: Solution of basic yet representative optimization problems in the application.
• Result: The average time students needed to solve these tasks was under 5 minutes.

Such a result confirms for us that the interface is designed according to Self-Service Design*. The user is able to achieve their goal without the need for time-consuming training or reading lengthy instructions.

What did we focus on during the design process?

• Visualization: We have implemented graphic solutions that feel natural for people working with three-dimensional models, minimizing cognitive load.
• Interaction: We have simplified the drag-and-drop mechanics and interactions with loads in the 3D space, making it as easy to manipulate goods on the semi-trailer as moving objects in a game or a graphics program.
• Efficiency: Almost every operation in Goodloading can be done in at least two ways – a quick and simplified way or a more advanced way.

Flexibility and specifics: Agile methodology

Goodloading was created and is being developed using Agile methodologies. We do not produce code once a year, but instead deliver regular updates and new features in short sprints. This allows us to:

• Respond quickly to feedback, including from educational tests and the daily work of forwarders and logistics specialists
• Implement improvements that enhance work comfort, focusing on specific, measurable enhancements.

In the browser version, we have added the option to order a 7-day trial period for the price of 3 EUR. The feedback collected from these potential clients told us that making a purchasing decision only takes several dozen minutes.

We are constantly improving these processes, so if you are our client and see any opportunity to enhance the User Experience / User Interface in Goodloading, please contact us – we won’t overlook any feedback.

*The essence of Self-Service Design is to equip users with mechanisms that enable complete independence in using the service or product, minimizing the need for customer support to the absolute minimum.